This is accomplished by including both and tags in the RSS feed. What makes Example Unlisted Podcast “unlisted?” A few things:įirst, the feed discourages podcast directories from indexing it. To be clear: you can still follow or subscribe to Example Unlisted Podcast in most podcast apps, even though the show isn’t listed in any podcast directories. It has everything a publicly available podcast should have: To demonstrate what this type of podcast can look like, I made a new show called Example Unlisted Podcast. It’s better to be in the places your listeners already are, rather than asking them to change existing habits or develop new ones. The best part: an unlisted podcast can appear in your listeners’ preferred podcast app alongside their other favourite shows, rather than requiring listeners to download and use an entirely separate app. Inside your company, an unlisted podcast could be a great way to share news and announcements. Or you could use an unlisted podcast to share onboarding materials for new employees. You already have one or more public podcasts meant for broad public consumption and you don’t want to create listener confusion, dilute search results for your public show(s), or otherwise clutter podcast directoriesįor example, you could create an unlisted podcast as a recruitment tool to help attract new talent.The content of your podcast isn’t secret or highly sensitive.Your intended audience is narrow or highly targeted.In the same way an unlisted phone number is intentionally not listed in the phone book, an unlisted podcast is intentionally not listed on the web or in podcast directories. Unlisted podcastsĪn unlisted podcast is sort of like an unlisted telephone number. Is there a middle ground? I’m glad you asked. It’s an age-old tradeoff: convenience vs. Sometimes, private podcasts require listeners to use a dedicated listening app like Storyboard or uStudio. Others grant each authorized listener their own private feed URL. Some private podcasts use password-protected feeds. There are millions of public podcasts.Ī private podcast is not meant for broad public consumption. You can find public podcasts in places like Apple Podcasts, Spotify, and Google Podcasts, distributed using publicly available RSS feeds.
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